NFU Says USDA Can Make Any Necessary Changes Necessary to Bring COOL into Compliance with Today’s Mixed WTO Ruling


Contact: Andrew Jerome, 202-314-3106

WASHINGTON (Oct. 20, 2014) — National Farmers Union (NFU) President Roger Johnson said that today’s ruling by the World Trade Organization (WTO) on Country-of-Origin Labeling (COOL) can be handled by the U.S. Department of Agriculture (USDA), and reminded lawmakers of the strong support by the public and in rural America for the popular labeling law.

“American consumers want to know where their food comes from, and America’s family farmers and ranchers are proud to provide that information,” said Johnson. “Nothing about today’s ruling changes that rudimentary fact.”

This most recent challenge to COOL, filed by Canada and Mexico, challenges the final rule put forward by USDA and comes on the heels of an earlier WTO ruling that found the U.S. has the right to require labeling of meat products, but found fault with how the rule was implemented.

“Under the guidance of USDA, any changes to COOL to ensure full compliance with today’s decision should be able to be made administratively, while maintaining the integrity of COOL labels,” said Johnson.

A May 2013 public opinion poll found that more than 90 percent of consumers support COOL, and feelings for the labeling law are equally strong in rural America. “We are confident that given that level of support, Congress will reject all heavy-handed attempts to make legislative changes to this important labeling law,” said Johnson.

Since its passage in 2002, COOL has been under constant attack both domestically, by the U.S. meat industry, and internationally. On each and every domestic occasion, the rulings have come down in support of COOL.

This recent ruling will likely take many months to resolve, since it will undoubtedly be appealed, and the WTO process is slow moving. Just as NFU has played an active role in legally defending this rule in U.S. courts – and has so far won every legal ruling in court – NFU will also work with USDA and U.S. Trade Representative to see that our WTO rights are protected and that we will comply with any final WTO decisions. Now is not the time to change the law. It is the time to see the WTO process through to an ultimate conclusion.

National Farmers Union has been working since 1902 to protect and enhance the economic well-being and quality of life for family farmers, ranchers and rural communities through advocating grassroots-driven policy positions adopted by its membership.

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